Google has been hit with a substantial fine by the European Union, totaling €890 million, for violations related to its search engine and app store practices under the Digital Markets Act (DMA). The infringement stems from the tech giant’s favoritism of its own services and restrictive measures against app developers.
The European Commission levied a €460 million fine on Google for giving its own services, such as shopping and hotel listings, a preferential position in search results compared to rival platforms. In addition, Google faces a €430 million penalty for preventing app developers from steering users towards more affordable options available through their websites or alternative app stores.
As a result of this ruling, Google is required to ensure fair and unbiased treatment of third-party services in its search results. Furthermore, the company must allow app developers to market their offers outside of the Google Play Store, promoting a more competitive and inclusive digital marketplace.
EU officials have acknowledged that Google has already initiated tests to modify its search results, describing these efforts as a notable step towards compliance with the Digital Markets Act. This decision is anticipated to enhance competition within digital markets, offering consumers a broader range of choices while mandating that Google continue to refine its business practices throughout the European Union.