In a direct move to compete with the user-friendly features of platforms like YouTube, Instagram is testing its own version of a Picture-in-Picture (PiP) mode. This new function will allow Reels to play in a floating window, giving users the freedom to multitask without pausing their video content.
The feature operates simply: when a user swipes out of the Instagram app while a Reel is playing, the video will shrink into a mini-player that remains on screen. This overlay can be repositioned, allowing users to conveniently browse the web, answer messages, or use other applications. This is a critical update for a platform increasingly focused on video, as it removes a major point of friction in the user journey.
For the creators who produce longer Reels, this is particularly good news. The ability for viewers to multitask means they are more likely to let a video play to the end, which could dramatically improve watch time and completion rates. A small group of users is currently testing the feature, and its broader rollout is contingent on the success of this phase. A simple off-switch will also be included for those who prefer the classic viewing method.
This test is part of a larger strategic update from Meta, which also includes the launch of a full-featured Instagram app for the iPad. The new app is optimized for the larger display, providing a much-needed upgrade for tablet users and signaling Instagram’s commitment to delivering a premium video experience across all devices.